– Generative Artificial Intelligence (AI) brings innovation to the production of policy promotion content –
The Korea Fair Trade Commission (KFTC, Chairperson Han Ki-jeong) is utilizing generative artificial intelligence (AI) technologies to produce various types of content for more effective policy promotion.
The KFTC is strengthening its digital outreach by producing fun and engaging content in line with current trends, such as webtoons and short-form videos, using various generative AI tools. These include Stable Diffusion, which turns text into images; Adobe Firefly, which converts text or images into short videos; and ChatGPT, which assists in writing the text used in these materials.
The use of AI has broken down traditional boundaries in work roles and encouraged greater collaboration. For example, blog editors who previously focused only on text can now create webtoons, and visual designers who worked on card news are now able to produce videos. In addition, AI tools have significantly improved work efficiency by shortening production time and enabling the creation of diverse content formats.
A KFTC official stated, “We are focusing on using generative AI technologies to produce content for more efficient promotional activities,” and added, “We will continue to actively utilize advancing technologies to strengthen communication with the public.